CHOHEEL WHOLESALE PREVIEW
Hands shaping burgundy leather around a wooden shoe last
At the workbench · editorial illustration

The craft

It starts with the last.

The last is the form a shoe takes shape around. Its proportions govern the line of the toe, the arch and where the heel meets the ground.

Explore the construction

Anatomy of a shoe

Four construction details

01

Design & last

A last sets the length, width and volume around which the shoe is built. A pointed pump and an almond-toed flat begin with different forms.

02

Cutting & upper

The upper wraps the foot. The placement of seams, the height of the opening and the width of a strap change how much of the foot shows.

03

Lasting & sole

Lasting shapes the upper around the form. The sole and heel then determine how the profile sits against the ground.

04

Edges & finish

Edges, hardware and surface finish guide the eye. A polished buckle can punctuate a quiet upper, while high gloss can emphasize a clean line.

For retail buyers

Review the collection.

Shortlist silhouettes for your assortment and note any questions about samples or finishes.

Browse the line