About ChoHeel
From silhouette
to assortment.
ChoHeel is a women’s footwear concept collection for boutiques and retail buyers. Explore six silhouettes, from a soft buckle flat to a sculptural evening sandal, and see how they could work together in your store.
Build a footwear edit
Three ways to start
Everyday dressing
Pair the blush Rosa Flat with the sharper Ada Slingback. Both work alongside tailoring and denim, with different profiles on the shelf.
Explore the Rosa Flat ↗Occasion dressing
Use the oxblood Verona Pump for a deep, glossy accent and the metallic Gilda Sandal for a lighter option alongside evening pieces.
Explore the Gilda Sandal ↗Seasonal transitions
Set the dark, structured Marlowe Boot alongside the ivory Jude Mule. The contrast gives a small edit a wider range of shapes and tones.
Explore the Marlowe Boot ↗
A closer look
Details that shape the collection
A pointed toe gives the Verona its long profile. On the Rosa, a rounded toe and slim buckle strap create a softer line. Use those differences in proportion and finish to decide which styles belong together.
Read the craft guidePrepare your buying brief
Wholesale planning
- 01
Pick a starting mix
List two or three styles, the colors you would consider and your target retail price range.
- 02
Outline your order
Add your estimated pairs by style, preferred size range, delivery destination and target window.
- 03
Flag what needs confirmation
Include questions about samples, final specifications, minimum quantities and lead times so they can be confirmed before a purchase.
For retail buyers
Tell us what you’re looking for.
Prepare a wholesale brief with the styles you’re considering and your buying requirements.